After the Covid-induced growth miracle of the simracing industry in 2020, Heusinkveld Engineering is proud to have continued its upward trajectory in 2021.
Successful product launches:
This is not only due to a growing brand awareness, but also to the fact that Heusinkveld Engineering has had 3 successful new product launches: the significantly reworked Sim Pedals Ultimate+, a brand new Sim Handbrake and the special edition Team Redline Sim Pedals Sprint. The upgrade kit for the classic Sim Pedals Ultimate also was in huge demand.
Premium cooperation partners:
The year started with the announcement of a new cooperation partner. As an official supplier of the Mercedes-AMG Petronas Esports Team, Heusinkveld Engineering provides Esports drivers such as Jarno Opmeer, Dani Moreno and Bono Huis with high-end Sim Pedals Ultimate+ pedal sets.
Heusinkveld is already in its third year of cooperation with Williams Racing and is grateful for the valuable exchange of knowledge and experiences with their drivers and engineers.
Heusinkveld Engineering also entered a new cooperation with the most successful simracing team: Team Redline. With a special edition of the Sim Pedals Sprint – Team Redline Edition, fans can race like their idols with a high-quality branded pedal set.
Milestone in our reseller strategy:
At the end of the year, Heusinkveld Engineering made a key move within their reseller network, entering a cooperation with USA-based Micro Center Computers & Electronics. MicroCenter is offering our simracing products to a large technology-interested target group in the classic electronics market.
Exhibitor at the Simracing Expo:
After the Covid event break, Heusinkveld was happy that the popular ADAC Simracing Expo at the Nürburgring took place again. All exhibitors, Esports teams and visitors alike enjoyed exchanging ideas and testing the products directly on site.
Neon highlight at the end of the year:
Heusinkveld concluded the year with a small launch of their first merchandise product, the Heusinkveld LED neon sign. Since the growth of our brand has really been carried by our fans, this neon signs allows them to bring a bit of red and blue Heusinkveld glow inside their homes for Christmas.
Ready for 2022:
Overlooking 2021, Heusinkveld is pleased with the expansion of our teams working in engineering, marketing, assembly and support. Heusinkveld welcomed multiple new colleagues, so we’ve got a team which allows us to steadily build our company. Further growth of our team is expected in 2022, which will help us to bring even more joy, enthusiasm, great products and satisfaction to our customers.
So all that remains for us to say is: We thank our customers and fans for allowing us to be an integral part of their simracing experience! We wish you a happy holiday season and see you next year.
Your HEUSINKVELD Team
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